Have you ever wondered how to best capture the attention of very busy internet users who barely have time to look into full details the options for specific searches they have typed? Images come in to multiply the attractiveness of your writings and render a boosted ranking to your product overall. 

The big task is sometimes not getting pictures that are aesthetically top notch or beautifully exemplary, the big task is ensuring that the images are the perfect fit in size and appearance to boost the ranking of your website or writing in many folds. 

This article is aimed at providing you with the best available insights to modifying and shaping your images to achieve the original intention behind using them so the images don’t become more disastrous than helpful. 

These tips include; 

  1. Use keywords in ALT tag of an image

An alt tag is usually also referred to as “alt attribute” or better still “alt description. It is a website attribute usually implemented in image tags to provide a text alternative for searches done with search engines. 

When images are applied to alt attribute, they not only provide a text alternative for search engines, they also boost to a great degree the search engine rankings of the product that is up for sale thereby benefiting the owner’s e-commerce escapade in the long run. 

You may be wondering why alt tag is so indispensable to boosting ranking with images. Well, it may sound very surprising to many that search engines and robots particularly are unable to transcribe and interpret images. 

However, the role of images in the advertisement cannot be over-emphasized and as such, it must be used. Alt tag helps solve this problem by providing a text which can easily be read by the search engines when added to images. 

 Images should also be well simplified with reduced patterns. Images with lots of patterns with no or little details tend to result in a larger file hampering your chances of having your content ranked high. 


  1. Compress/ optimized images

Image optimization is simply the process of reducing the file size of your images to the barest minimum without putting the quality of the image in jeopardy. It is a good way to get the images of your products in aesthetic fashion to rank really high on many image search engines particularly Google. 

This is because Google as a platform, is committed to providing the best browsing experience to their users and they will definitely not rank a website that gives users much stress while loading on a very high scale. Google prefers a website that can be loaded in a very short time and image optimization is the perfect answer for this. 


  1. Save it with the keyword as a title of the image

If you are very familiar with Search engine optimization, you will definitely agree that one of the best criteria used by many search engines including Google to rank articles is the frequency of usage of the keywords that are most researched. This is based on the belief that an article with a high frequency of keyword usage provides internet users with the most preferable and most readily available option. The same thing applies to images- to make your images rank very high on search engines, it is very important that the images are saved with the keywords to further buttress the pertinence of the image to users search. 


  1. Make images social shareable

While social media may not be considered a ranking factor used very frequently by Google, the role of social media in multiplying and amplifying the ranking factors usually taken into consideration by Google cannot be ignored. 

The reason is that the primary aim of social media development is mass sharing. This indirect relationship is leveraged upon the fact that the mass sharing escalated by social media adds up to more visibility for your content. As far as Google for one is concerned, the more frequently your content is assessed, the higher the ranking. So, yes, social media sharing thus play a crucial role in boosting your contents’ ranking on search engines. You can grab these premade 80 free social media banners for making your brand recognizable amongst others. 


  1. Save images in the correct format

This is one image uniqueness you should always take into cognizance when adding images to your contents. Images in various formats serve specific functions and if these formats are not properly aligned, the result may be undesirable. Images files are usually saved as .jpg while illustration type files are better saved as .png files. 


  1. Avoid the use of too many colors


Having established that the best format for saving illustration images is as .png files, it is also important to note that using multiple colors particularly for photographs and illustration type files makes the size of the file very large and very difficult to load. Using multiple shades of a single color must be meticulously avoided to keep the emotions the colors offer at a simple and cool level. If you want to give a perfect effect to your photos, you can try using these 10 free HDR lightroom presets. It’s just one click process and your photos will look rich and decent. 



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tecvarsity April 20, 2019 0 Comments

How to Promote Your Content Like a Pro

Some people have so much success with their digital marketing that they have scores of the audience on their website. And while great content is no doubt a big part of it, writing amazing content alone will not attract your audience by itself. You need to have a winning strategy to promote that content or else all the work you put into writing will be all for nothing.   

However, it’s close to impossible to find out all the work that goes on behind the scenes of content promotion unless a fellow marketer shares the information with you. But you and I both know it takes a special kind of person to share that kind of information. And honestly, I don’t think there are a lot of them…..at least not yet.  

The good news is there’s plenty of information out there about how best to promote your content to get the results you want. 

In this blog post, well examine how best you can promote your content and cover some of the tools that the most successful content marketers use to attract scores of visitors on their website. 

Read on! 

Promoting Your Content Like a Pro

Post Your Content on Social Media Platforms

I don’t need to tell you how big social media is. In fact, it is the fastest growing trend in the history of the world.  

Want proof? 

In North America alone, about 62% of people use facebook. And of the 7.5 billion humans on this planet, one out every four has a facebook account.  

And that’s just facebook. There are plenty of other platforms such as Twitter and Instagram that have a lot more users all of whom use these platforms on a daily basis. With such widespread use, social media has become an almost indispensable digital marketing tool which explains why 94% of bloggers are using it to promote their content and drive traffic to their blogs.  

However, even though social media is no doubt huge, some people just aren’t making it as big. So how do you ensure that you’re getting the most out of social media? 

  1. Promote Your Content on Your Own profile 

Now I know what you’re thinking: don’t I need to a large social media following for this to work? 

Naturally, you’d be a bit hesitant to post anything on your own fan page because you have only a negligible number of people following you but that can easily be fixed.  

One of the most effective ways to draw people to your fan page is by running ads on your social media fan page. Ads are the easiest way to generate valuable, relevant traffic and net yourself scores of extra visitors. Thankfully, there are many ways to use ads to drive traffic to your website and lure more visitors into viewing your content. These include: 

  • Running carousel ads on Facebook. 
  • Promoting sponsored content via native advertising directly on LinkedIn feed.

       2. Shout Out for a Shout Out 

The idea here is to post an update about another fan page on your fan page and also get them to post a link to your fan page on their fan page. This creates a sort of win-win situation where both of you get to grow your fans.  

Fair warning though, not everyone is going to like the idea but those that do will ensure that you grow your fans. 

       3. Post the same piece of content more than once 

We are living in a fast-paced era and it’s quite possible that not everyone will see your post the first time around. Therefore, you may want to post and repost your content several times to get more people to see your content. 

Social Media Marketing

Email Marketing

Email Marketing Software

Another way to effectively promote your content is by using email marketing. In fact, about 34% of marketers use email marketing as one of the main channels for promoting content. And it pays off quite well might I add. In fact, according to statistics, content promotion efforts via email marketing can lead to about 68% of your blog post traffic. 

However, being as 33% of email recipients open their emails based on the subject line description, you need to ensure that you write great subject line descriptions. You might not have a great subject line the first time around but with a little practice, you’ll be writing great subject lines almost effortlessly. 

Paid Promotion

Anytime someone mentions paid promotions, people clinch. However, paid promotions are very effective when it comes to content promotion. As a matter of fact, according to statistics, 4.5% of bloggers use paid promotions to attract more audience.  

Now, there are a number of ways in which you can dial in the targeting so as to get incredible results. These include: 

  • Finding pages related to the niche you’re going after. 
  • Targeting those pages when setting up your Facebook ads. 

Keep in mind however that paid promotions can be a bit expensive if you go about it the wrong way. So you want to find the cheapest form of paid traffic that’ll get you the most number of conversions.

Tools Successful Marketers Use to Drive Traffic to their Website


Right now buffer is the biggest thing in town and one of the easiest tools to use when you want to share content or schedule it in advance. Once you make an account, you can connect your social media accounts and start scheduling your posts and it will automatically generate content for you. 


One of the best ways to find out the content that’s performing the best is to spy on your competitors and scout the content that’s performing well using BuzzSumo. It’s an especially great tool for generating new ideas for content that also doubles up as handy equipment to help analyze what will and what won’t gain traction.  

Quuu Promote 

Quuu works by sharing your content to social media users on Twitter, Google, Facebook, and LinkedIn. For instance, if you want to share your content with an SEO focus, it will share your content with users based in the SEO industry. 


Zapier is by far the best automation tool on the market. You can practically use it to do just about anything including importing data directly to your CRM and automating Facebook Lead ads.  


If you’re planning on using Instagram as part of your digital marketing channel, you need to use Later. It is a free tool that helps you plan and schedule content from your desktop and upload it online. 


Digital marketing can sound like a lot especially if you don’t know much about the promotion process. And as with all other things, it takes time to finally achieve the results that you want. However, you just can’t simply post content and expect a million views you need to adopt a working content promotion strategy as well. The methods outlined in this blog post are surefire ways to help you attract scores of visitors and drive more traffic to your website. 

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tecvarsity April 20, 2019 0 Comments