Have you ever wondered how to best capture the attention of very busy internet users who barely have time to look into full details the options for specific searches they have typed? Images come in to multiply the attractiveness of your writings and render a boosted ranking to your product overall.
The big task is sometimes not getting pictures that are aesthetically top notch or beautifully exemplary, the big task is ensuring that the images are the perfect fit in size and appearance to boost the ranking of your website or writing in many folds.
This article is aimed at providing you with the best available insights to modifying and shaping your images to achieve the original intention behind using them so the images don’t become more disastrous than helpful.
These tips include;
- Use keywords in ALT tag of an image
An alt tag is usually also referred to as “alt attribute” or better still “alt description. It is a website attribute usually implemented in image tags to provide a text alternative for searches done with search engines.
When images are applied to alt attribute, they not only provide a text alternative for search engines, they also boost to a great degree the search engine rankings of the product that is up for sale thereby benefiting the owner’s e-commerce escapade in the long run.
You may be wondering why alt tag is so indispensable to boosting ranking with images. Well, it may sound very surprising to many that search engines and robots particularly are unable to transcribe and interpret images.
However, the role of images in the advertisement cannot be over-emphasized and as such, it must be used. Alt tag helps solve this problem by providing a text which can easily be read by the search engines when added to images.
Images should also be well simplified with reduced patterns. Images with lots of patterns with no or little details tend to result in a larger file hampering your chances of having your content ranked high.
- Compress/ optimized images
Image optimization is simply the process of reducing the file size of your images to the barest minimum without putting the quality of the image in jeopardy. It is a good way to get the images of your products in aesthetic fashion to rank really high on many image search engines particularly Google.
This is because Google as a platform, is committed to providing the best browsing experience to their users and they will definitely not rank a website that gives users much stress while loading on a very high scale. Google prefers a website that can be loaded in a very short time and image optimization is the perfect answer for this.
- Save it with the keyword as a title of the image
If you are very familiar with Search engine optimization, you will definitely agree that one of the best criteria used by many search engines including Google to rank articles is the frequency of usage of the keywords that are most researched. This is based on the belief that an article with a high frequency of keyword usage provides internet users with the most preferable and most readily available option. The same thing applies to images- to make your images rank very high on search engines, it is very important that the images are saved with the keywords to further buttress the pertinence of the image to users search.
- Make images social shareable
While social media may not be considered a ranking factor used very frequently by Google, the role of social media in multiplying and amplifying the ranking factors usually taken into consideration by Google cannot be ignored.
The reason is that the primary aim of social media development is mass sharing. This indirect relationship is leveraged upon the fact that the mass sharing escalated by social media adds up to more visibility for your content. As far as Google for one is concerned, the more frequently your content is assessed, the higher the ranking. So, yes, social media sharing thus play a crucial role in boosting your contents’ ranking on search engines. You can grab these premade 80 free social media banners for making your brand recognizable amongst others.
- Save images in the correct format
This is one image uniqueness you should always take into cognizance when adding images to your contents. Images in various formats serve specific functions and if these formats are not properly aligned, the result may be undesirable. Images files are usually saved as .jpg while illustration type files are better saved as .png files.
- Avoid the use of too many colors
Having established that the best format for saving illustration images is as .png files, it is also important to note that using multiple colors particularly for photographs and illustration type files makes the size of the file very large and very difficult to load. Using multiple shades of a single color must be meticulously avoided to keep the emotions the colors offer at a simple and cool level. If you want to give a perfect effect to your photos, you can try using these 10 free HDR lightroom presets. It’s just one click process and your photos will look rich and decent.