Some people have so much success with their digital marketing that they have scores of the audience on their website. And while great content is no doubt a big part of it, writing amazing content alone will not attract your audience by itself. You need to have a winning strategy to promote that content or else all the work you put into writing will be all for nothing.
However, it’s close to impossible to find out all the work that goes on behind the scenes of content promotion unless a fellow marketer shares the information with you. But you and I both know it takes a special kind of person to share that kind of information. And honestly, I don’t think there are a lot of them…..at least not yet.
The good news is there’s plenty of information out there about how best to promote your content to get the results you want.
In this blog post, well examine how best you can promote your content and cover some of the tools that the most successful content marketers use to attract scores of visitors on their website.
Promoting Your Content Like a Pro
Post Your Content on Social Media Platforms
I don’t need to tell you how big social media is. In fact, it is the fastest growing trend in the history of the world.
In North America alone, about 62% of people use facebook. And of the 7.5 billion humans on this planet, one out every four has a facebook account.
And that’s just facebook. There are plenty of other platforms such as Twitter and Instagram that have a lot more users all of whom use these platforms on a daily basis. With such widespread use, social media has become an almost indispensable digital marketing tool which explains why 94% of bloggers are using it to promote their content and drive traffic to their blogs.
However, even though social media is no doubt huge, some people just aren’t making it as big. So how do you ensure that you’re getting the most out of social media?
- Promote Your Content on Your Own profile
Now I know what you’re thinking: don’t I need to a large social media following for this to work?
Naturally, you’d be a bit hesitant to post anything on your own fan page because you have only a negligible number of people following you but that can easily be fixed.
One of the most effective ways to draw people to your fan page is by running ads on your social media fan page. Ads are the easiest way to generate valuable, relevant traffic and net yourself scores of extra visitors. Thankfully, there are many ways to use ads to drive traffic to your website and lure more visitors into viewing your content. These include:
- Running carousel ads on Facebook.
- Promoting sponsored content via native advertising directly on LinkedIn feed.
2. Shout Out for a Shout Out
The idea here is to post an update about another fan page on your fan page and also get them to post a link to your fan page on their fan page. This creates a sort of win-win situation where both of you get to grow your fans.
Fair warning though, not everyone is going to like the idea but those that do will ensure that you grow your fans.
3. Post the same piece of content more than once
We are living in a fast-paced era and it’s quite possible that not everyone will see your post the first time around. Therefore, you may want to post and repost your content several times to get more people to see your content.
Another way to effectively promote your content is by using email marketing. In fact, about 34% of marketers use email marketing as one of the main channels for promoting content. And it pays off quite well might I add. In fact, according to statistics, content promotion efforts via email marketing can lead to about 68% of your blog post traffic.
However, being as 33% of email recipients open their emails based on the subject line description, you need to ensure that you write great subject line descriptions. You might not have a great subject line the first time around but with a little practice, you’ll be writing great subject lines almost effortlessly.
Anytime someone mentions paid promotions, people clinch. However, paid promotions are very effective when it comes to content promotion. As a matter of fact, according to statistics, 4.5% of bloggers use paid promotions to attract more audience.
Now, there are a number of ways in which you can dial in the targeting so as to get incredible results. These include:
- Finding pages related to the niche you’re going after.
- Targeting those pages when setting up your Facebook ads.
Keep in mind however that paid promotions can be a bit expensive if you go about it the wrong way. So you want to find the cheapest form of paid traffic that’ll get you the most number of conversions.
Tools Successful Marketers Use to Drive Traffic to their Website
Right now buffer is the biggest thing in town and one of the easiest tools to use when you want to share content or schedule it in advance. Once you make an account, you can connect your social media accounts and start scheduling your posts and it will automatically generate content for you.
One of the best ways to find out the content that’s performing the best is to spy on your competitors and scout the content that’s performing well using BuzzSumo. It’s an especially great tool for generating new ideas for content that also doubles up as handy equipment to help analyze what will and what won’t gain traction.
Quuu works by sharing your content to social media users on Twitter, Google, Facebook, and LinkedIn. For instance, if you want to share your content with an SEO focus, it will share your content with users based in the SEO industry.
Zapier is by far the best automation tool on the market. You can practically use it to do just about anything including importing data directly to your CRM and automating Facebook Lead ads.
If you’re planning on using Instagram as part of your digital marketing channel, you need to use Later. It is a free tool that helps you plan and schedule content from your desktop and upload it online.
Digital marketing can sound like a lot especially if you don’t know much about the promotion process. And as with all other things, it takes time to finally achieve the results that you want. However, you just can’t simply post content and expect a million views you need to adopt a working content promotion strategy as well. The methods outlined in this blog post are surefire ways to help you attract scores of visitors and drive more traffic to your website.